Expansion and Consolidation

The initial growth created the need to strengthen operational capacity, leading to the establishment of a new warehouse unit.

During this phase, BOOMFIT combined the development of its own brand with the distribution of international brands such as Reebok, Bodytone, O’Live Fitness, BOXPT, Leone, and Concept2.

At the same time, continuous work began on optimizing the user experience, both in the online store and internal processes, establishing a solid foundation for future growth.

New Communication

This period marks a phase of strategic transformation for BOOMFIT, with the introduction of a new identity and a positioning more aligned with market evolution.

The brand strengthens its communication, structure, and consistency, keeping pace with the growth of the operation and the maturity of the project. At the same time, BOOMFIT consolidates its logistics capacity and expands its presence across Europe, serving clients in multiple markets, with a focus on Portugal, Spain, France, Italy, and Germany.

Continuous investment in key areas such as marketing, customer support, logistics, and design has enabled the company to scale its operations while maintaining efficiency and close customer relationship (editado) 

Strategic Partnerships

BOOMFIT is strengthening its market presence through key partnerships in the sector.

Notable examples include supplying functional equipment to Fitness UP, one of the largest gym chains in Portugal, and becoming a Technical Sponsor of FC Famalicão.

These collaborations consolidate the brand’s positioning in demanding, high-visibility training environments.

Expansion into New Markets

The European operation continues to grow with the entry into new markets, including Luxembourg, Switzerland, Belgium, the Netherlands, and Hungary.

This expansion reinforces BOOMFIT’s ability to adapt its operations to different contexts and needs, while maintaining consistency in delivery and service.

Proximity and Growth

BOOMFIT strengthens its direct connection to production with its first visit to partner factories in Asia, deepening its control over product development and quality.

In the same year, the second BOOMFIT facility is inaugurated, increasing the brand’s logistical and operational capacity.

Expansion, Diversification, and Consolidation

2025 marks one of the most significant years in BOOMFIT’s evolution, with growth on multiple fronts.

The structure expands to four operational units, increasing responsiveness and distribution capacity.

The portfolio evolves significantly with the introduction of the cardio line, including the arrival of the first BOOMFIT treadmills and the launch of the first strength training machines.

The brand also strengthens its institutional positioning by becoming an Official Partner of the Portuguese Basketball Federation.

At the same time, it enters the corporate segment with its first corporate gym, expanding its scope of operations.

Consolidation and Recognition

BOOMFIT is entering a new phase of operational maturity by centralizing its operations into a single 5000m² facility, enabling greater logistical efficiency, improved inventory management, and enhanced responsiveness.

This optimization reflects the brand’s natural evolution, with a focus on scale, control, and consistency in operations.

This same year, BOOMFIT was named Consumer Choice 2026 in the Fitness Equipment category.

This recognition stems from the direct evaluation of thousands of users, who highlight criteria such as durability, safety, functionality, technical support, and ease of use.

The results demonstrate a clear alignment between what the market seeks and what BOOMFIT delivers: reliable equipment, a consistent experience, and valued support in real-world use.

More than just an award, this is operational validation.