Expansion and Consolidation

The initial growth brought the need to strengthen operational capacity, leading to the creation of a new warehouse unit.

During this phase, BOOMFIT combined a developing own brand with the commercialization of international references such as Reebok, Bodytone, O’Live Fitness, BOXPT, Leone, and Concept2.

Simultaneously, continuous work began optimizing the user experience both online and in internal processes, establishing a solid foundation for future development.

New Communication

This period marks a strategic transformation phase for BOOMFIT, introducing a new identity and a positioning more aligned with market evolution.

The brand strengthens its communication, structure, and consistency, accompanying operational growth and project maturity.

In parallel, BOOMFIT consolidates its logistics capacity and expands its presence across Europe, serving clients in multiple markets, notably Portugal, Spain, France, Italy, and Germany.

Continuous investment in key areas such as marketing, customer support, logistics, and design allowed scaling the operation while maintaining efficiency and customer closeness.

Strategic Partnerships

BOOMFIT strengthens its market presence through relevant partnerships in the sector.

Notable highlights include supplying functional equipment to Fitness UP, one of the largest gym chains in Portugal, and becoming Technical Sponsor of FC Famalicão.

These collaborations consolidate the brand’s positioning in demanding training environments with high visibility.

Expansion to New Markets

The European operation continues growing with entry into new markets including Luxembourg, Switzerland, Belgium, the Netherlands, and Hungary.

This expansion reinforces BOOMFIT’s capacity to adapt operations to different contexts and needs while maintaining delivery and service consistency.

Proximity and Growth

BOOMFIT strengthens direct connection to production with the first visits to partner factories in Asia, deepening control over product development and quality.

In the same year, the second BOOMFIT unit is inaugurated, increasing the brand’s logistical and operational capacity.

Expansion, Diversification and Consolidation

2025 marks one of the most significant years in BOOMFIT's evolution, with growth on several fronts.

The structure expands to four operational units, increasing responsiveness and distribution capacity.

The portfolio evolves significantly with the introduction of the cardio line, including the arrival of the first BOOMFIT treadmills and the launch of the first strength training machines.

The brand also strengthens its institutional positioning by becoming the Official Partner of the Portuguese Basketball Federation.

At the same time, it enters the corporate segment with the first gym in a business environment, broadening its scope of action.

Consolidation and Recognition

BOOMFIT enters a new phase of operational maturity by centralizing its structure in a single 5000m² facility, allowing greater logistical efficiency, better stock management, and increased response capacity.

This optimization reflects the brand's natural evolution, focusing on scale, control, and consistency in operation.

In the same year, BOOMFIT is awarded Consumer Choice 2026 in the Fitness Equipment category.

This recognition results from the direct evaluation of thousands of users, who highlight criteria such as durability, safety, functionality, technical assistance, and ease of use.

The results show a clear alignment between what the market seeks and what BOOMFIT delivers: reliable equipment, consistent experience, and valued support in practical use.

More than a prize, it is operational validation.