BOOMFIT’s Black Friday has arrived much earlier than usual. And this year, we’ve decided to go all out for those who trust us.
Through December 4, 2023, over 300 BOOMFIT equipment items and accessories are 20% off. Plus, you get 5% off the entire BodyTone Pro Line, double BOOMPOINTS, and various other offers. This year, we’re highlighting our Giveaway: the iPhone 15 Pro Max, a smartphone featuring an aerospace-grade titanium design, a camera for capturing stunning images, and a long-lasting battery. This is the grand prize we have to offer you.
If you’re in the fitness industry, you know the potential of sharing engaging content, daily routines, and everything that adds value for your followers or those seeking qualified professionals. So, the choice of this smartphone wasn’t random: it’s to help you further enhance your social media presence.
And how can you showcase your work and, in doing so, motivate your community?
It’s not just about updating your social media! A smartphone can significantly improve your relationship with your athletes and the community that follows you, allowing you to create content related to workouts, accessory recommendations, or unboxing videos.
WHAT KIND OF CONTENT CAN YOU CREATE WITH YOUR SMARTPHONE?
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PODCAST
One of the content formats that has gained traction recently is the podcast. There are dozens of podcasts dedicated to fitness and exercise, ranging from those that accompany you on your walk to interview-based shows.
When you create a podcast, you’re creating audio content that can be listened to anywhere and replayed as many times as the listener wants. Using the audio recorder, you can record conversations, testimonials, and interviews, creating content for your podcast without a major investment.
You can also create segments with exercise tips, nutrition advice, or even promote BOOMFIT as the best online store for finding the right fitness accessories.
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LIVE CLASSES
The advantage of hosting live streams on social media or other video platforms has further expanded the range of possibilities for promoting your work, allowing you to reach even more people.
With a smartphone, you can create live video content, broadcasting your training sessions and allowing your athletes to train simultaneously with you, but from a location other than your fitness space. Live streams are highly valued by social media algorithms, increasing your exposure and reach through content that showcases your brand.
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SHARING TESTIMONIALS
Whether in video, audio, or photos, testimonials about the work you do are highly valued by those seeking you out as their personal trainer. The trick isn’t in saying you’re the best, but in having your athletes speak for themselves, showcasing their transformations over time. You can create videos documenting your athlete’s entire transformation process, showcasing the exercises, the setbacks, and the victories until the set goal is achieved. This type of content conveys the message that you’re the right person for this journey and that you consistently support your athletes.
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PLAYLIST
Many athletes enjoy listening to music while working out. Why not create a (or more!) workout playlist, making use of your subscription to your favorite music streaming platform?
Create the playlist by adding the right songs that give that “boost” to the training session, and share it with your athletes via WhatsApp or on your Facebook or Instagram pages. You can always update the playlist by adding (or removing) songs and make the playlists private at any time, or use your social profile embedded in some music platforms to create themed playlists for specific situations or occasions (“Music for Training in the Rain,” “Playlist to Burn Off Christmas Fat,” etc.).
This type of content also doesn’t require a big investment and makes use of music apps that are already on your smartphone, extending your personal brand to a platform where fitness doesn’t have an immediate connection. Plus, you’re creating content that goes beyond the physical space: after all, music is a universal language, which we can and should take advantage of!
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UNBOXINGS
How about showing off the latest item you bought on BOOMFIT’s Black Friday?
Making an unboxing video with your smartphone, showing the process of unpacking a product, can be excellent content for your athletes. Not only does it allow you to promote equipment and accessories that can help them achieve their goals, but it also lets you share tips on product quality and how to use and set them up correctly at home or in the gym—or even serve as an excellent way to monetize your content.
Unboxing content is in high demand, especially among those considering a purchase to see if the equipment meets their needs. On the other hand, companies also seek out content creators to produce this type of content and provide their “real” opinion on the equipment, thereby increasing the product’s exposure.
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SHARE NEWS ABOUT YOUR GYM
A fresh coat of paint, a new reception area, or new equipment… Those who choose you to train with sometimes like to see the environment change a bit. Refreshing the space—whether by rearranging the layout or painting a wall a different color—adds a touch of variety and shifts the “mood” of the workout.
It’s true that sometimes the strategy is to let the athlete discover the changes for themselves when they arrive at the facility. But there’s no harm in showing the changes to the world: you’ll be promoting the transformations of your space to a community that’s always eager for something new. You can choose to use your smartphone to create time-lapse content, videos, slideshows, or simply take a photo from the right angle to show that something has changed.
All of this is useful information for those looking for you, conveying the message that you’re always investing in and improving your work, creating an environment conducive to purposeful training.
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BEHIND-THE-SCENES
Behind-the-scenes content attracts a lot of curious viewers. The same logic applies to fitness. Show your routine by featuring exercises you do or fitness tips you put into practice, or the day-to-day life of your fitness space, highlighting your team, marking birthdays and special dates, or the people who work “behind the scenes” to keep everything running smoothly and help your clients reach their goals.
Still, balance is key with this type of content: remember that you’re producing fitness content, not a vlog! However, this type of content shows the other side of the personal trainer or the fitness facility, humanizing them in the eyes of the community: they’re people who are simply looking for healthier routines and habits!
The more purchases you make, the better your chances of winning!
These are just a few of the many types of content you can create with your smartphone.
If you’re already thinking about the benefits of this device, take advantage of BOOMFIT’s Black Friday campaign and enter to win the iPhone 15 Pro Max. To become the winner of this giveaway, simply make a purchase in our online store, follow BOOMFIT on Instagram (@boomfit.eu), like one of the Black Friday posts, and leave a comment tagging a friend.
And remember: the more purchases you make, the better your chances of winning!
And if you need help, at BOOMFIT, we have a team ready to guide you in making mindful purchases that benefit your community.
Happy Training!
