2025 was a year of achievements, sustained growth, and strengthening of the purpose that has guided the brand since day one: democratizing access to sports through fitness solutions at fair prices.
In an ever-evolving sector, BOOMFIT maintains a clear vision: to grow without losing closeness, innovate without losing accessibility, and always evolve based on the real needs of fitness professionals.
A clear purpose, supported by active listening
In 2025, our purpose gained even greater expression through strategic decisions guided by a central pillar:
Listening to the market, learning from those on the ground, and continuously evolving.
Personal trainers, gym owners, athletes, clubs, companies, and partners continue to be the brand’s primary source of learning. It is through this active listening that BOOMFIT develops products, adjusts processes, and builds solutions aligned with market reality.
2025: a year of growth
Throughout 2025, BOOMFIT significantly expanded its catalog offering:
👉 50% expansion of the functional equipment portfolio
👉 Launch of the Strength Training Machines Line
These initiatives have consolidated BOOMFIT as a brand increasingly focused on the fitness professional, while also offering accessible solutions for studios and home gyms.
Operational and logistical reinforcement
To support the brand's expansion and meet growing demand in the European market, BOOMFIT invested in its infrastructure:
👉 opening two more logistics centers (4 centers in total)
👉 increased capacity to handle larger-scale projects
👉 enhanced operational efficiency and distribution
This growth has enabled consistent and controlled brand expansion.
Strategic partnerships that strengthen industry trust
2025 was marked by significant agreements and collaborations:
👉 BOOMFIT as the Official Fitness Partner of the Portuguese Basketball Federation
👉 increased number of activations with partners such as FC Famalicão Modalidades, FC Famalicão, FPB, Fitness UP, etc.
👉 strategic agreement with Fitness UP for the opening and equipping of 100 gyms in the Iberian Peninsula
These partnerships reflect the market's trust in BOOMFIT's technical, operational, and strategic capabilities.
Institutional presence and industry connection
BOOMFIT strengthened its presence within the fitness community at national and international events:
👉 first in-person BOOMFIT event to mark International Women's Day
👉 presence with the largest booth at Portugal Fit
👉 participation in FIBO, the largest European fitness trade fair
👉 9th anniversary celebration with the motto “A brand without age. A commitment for life.”
Brand expansion and recognition
In 2025, BOOMFIT expanded beyond Portugal:
👉 presence in over 15 countries
👉 30% growth in the network of gyms and studios equipped by BOOMFIT in Europe
👉 featured in several specialized media outlets in Portugal and Spain
The brand is increasingly establishing itself as a reference for professionals in the fitness equipment sector.
Special projects and new areas of activity
The year was also marked by initiatives expanding the brand's impact:
launch of an educational series on self-defense for children and families
👉 production of videos to mark key dates and promote more active and healthier lifestyles
👉 first corporate BOOMFIT gym, at ENGIMOV
2026: continuing to evolve with the market
After a year of achievements, 2026 will be a year of consolidation:
👉 solidifying the BOOMFIT brand across Europe
👉 continuing to expand and diversify functional training equipment
👉 strengthening presence in the corporate market with fitness solutions for companies
👉 deepening relationships with professionals, clubs, and partners
👉 maintaining active listening as the foundation for daily evolution
The commitment remains: grow responsibly, closely, and with a focus on the professional.
Conclusion
2025 was a year of achievements!
Every decision, partnership, and launch was guided by the same purpose: democratizing access to sports with fitness solutions at fair prices, continuously evolving with those on the ground.
The journey continues in 2026 with the same vision, rigor, and commitment to the future of fitness.
Thank you!
