It's never just football! It's never just a sport: it's unity, it's love, it's passion… it's memories!
The UEFA EURO 2024 kicks off today! There are 24 countries entering the competition and… everyone wants to win the trophy.
The truth is that Europe is going through as turbulent times as today, and more than ever, Europe must be connected and united. It was precisely under this motto that we marked the start of EURO 24 with a video that brings union, connection, and energy through a group of young people who "wear" the 24 flags, conveying the passion for this sport called football!
We Wear the 24 Jerseys
Throughout the next month, all of Europe will be in euphoria with the European Football Championship. And that's what led us to create another campaign for our social media.
Appealing to unity among peoples to experience the excitement of football, we gathered young people to wear the flag of each of the 24 national teams competing. The result was an inspiring video with contagious energy that brings the joy and emotion that football manages to bring to all of us.
MORE THAN EVER, EUROPE MUST BE CONNECTED AND UNITED! 🔥
Since 2016, the year BOOMFIT was born, our mission has always been very clear: to democratize access to sport through excellent-quality equipment at fair and accessible prices! And the truth is we have managed to carry this mission throughout all our activities: today we are present in seven markets - Portugal, Spain, Belgium, Germany, France, Italy, and the Netherlands - and we couldn’t be prouder of our journey!
Throughout this process, we have conveyed the importance of practicing sport and how sport connects people in inexplicable ways.
After all, sport has a power: sport is emotion, it’s passion, it’s the thrill when achieving a desired goal! And football has all this, with a differentiating element from all other sports: the union is intense and experienced to the fullest!
It is possible to put political or social quarrels aside and live only the emotion of football, shout goal, and hug tightly the person next to you. It is possible to shout “YESS!” because whether we win or lose, our love for the flag is always stronger than the result.
Therefore, by wearing the flags of the 24 teams competing in EURO 2024, we wanted to reinforce that sport, just like our brand, has no borders: the passion, the emotion, and the commitment are the same!
This is the first video of a series that will be published throughout the championship on all BOOMFIT social media channels addressing all these values that go far beyond competition: they should be part of our society and who we are as people. Because more than wearing a flag, it is necessary to feel the spirit and share a passion.
Final Considerations
This is a festive time, and that is what we wanted to mark with all the videos to be shared throughout the European Championship.
We want to celebrate football and, above all, sport: that is the mission of BOOMFIT and a mission we carry out in every market where we operate. But it is also a mission that depends on each one of us.
Therefore, throughout the next month, Europe will be connected and united… and we are very proud of the message we chose to celebrate this competition!
“MORE THAN EVER, EUROPE MUST BE CONNECTED AND UNITED!”
Have a great workout!
