BOOMFIT, a fitness equipment and accessories brand, took to the streets of Porto to celebrate Love. The event, supported by Drible – Marketing Agency, aimed to raise questions about Love and, at the same time, challenge the most passionate to perform some exercises as proof of their feelings.
"We challenged couples and singles to answer questions about love and face physical challenges related to the fitness world," says Vítor Brandão, CEO of BOOMFIT, highlighting that "the participation in the event was very positive."
As a 100% online brand with a strong digital presence, BOOMFIT sees this initiative as an opportunity to humanize the brand and create closer contact with the public.
"We are a team made of people and we want to strengthen that connection with our community," states Vítor Brandão, recalling that BOOMFIT's eighth anniversary was also celebrated on the street. "It is very positive to introduce our brand to those who are not yet so familiar with our environment. It's a way to be seen and recognized."
Valentine's Day Mega Campaign
Alongside this event, BOOMFIT launched a special campaign to mark Valentine's Day, valid until February 21.
"We are offering a 30% discount on the purchase of two or more BOOMFIT brand items, with the discount applied to the item of lesser value," explains the CEO.
The event video is available on BOOMFIT's social media.
Happy Valentine's Day! ❤️🔥
