BOOMFIT is entering a new growth phase. The strategic agreement signed with Fitness UP, the largest gym chain in Portugal, foresees the opening of 100 gyms in the Iberian Peninsula by 2026 equipped by BOOMFIT.
This agreement positions the Portuguese fitness brand as one of the most relevant in the sector, strengthening its capability to supply professional training solutions on a large scale.
Founded in 2016, BOOMFIT was born with the mission to democratize access to sport through fitness equipment at fair market prices, adopting a strategy based on performance marketing, creation of specialized content, and close connection with personal trainers, athletes, and industry professionals. This agreement is the result of a path focused on growth and innovation, ensuring today an operation prepared to make an impact on the Iberian market.
A partnership with direct market impact
Fitness UP has been leading the expansion of the fitness market in Portugal, democratizing access to training and raising infrastructure standards.
Equipping 100 gyms of this size is a strategic step that reinforces:
✅ BOOMFIT's operational solidity
✅ capacity to supply large chains
✅ industry trust in the quality of our equipment
✅ consolidation of the brand positioning in the professional segment
For the Iberian market, this agreement represents a clear commitment: to elevate the training experience of thousands of people, with robust, efficient, and technically advanced equipment.
Strength Training, Cardio, and Functional
The 100 gyms will be equipped with BOOMFIT solutions including:
✔️ professional strength training machines
✔️ cardio equipment
✔️ functional training materials
✔️ technical accessories
✔️ supports and structures for strength training
"A milestone in BOOMFIT's trajectory"
BOOMFIT's growth has been supported by a highly efficient digital model, allowing agile operation and sustainable scaling.
With over 400 product references, presence in nearly 10 European markets, and a differentiated digital strategy, we prove that it is possible to compete with international brands and gain space in a highly competitive sector. “This agreement with Fitness UP represents recognition of the work we have been developing and reinforces our commitment to providing high-quality equipment at fair prices,” says Vítor Brandão, CEO of BOOMFIT.
Strengthened presence in the Iberian Peninsula
Spain is already the second-largest market for BOOMFIT. The agreement with Fitness UP represents an important step to consolidate the brand in the Iberian territory and open doors to new partners, gyms, and studios.
This expansion accompanies BOOMFIT’s vision: sustainable growth and establishment as a European reference in the fitness equipment sector.
What does it mean for personal trainers, studios, and industry professionals?
This agreement confirms three essential points:
👉 BOOMFIT is ready to operate at scale in the professional segment
👉 the Iberian market is clearly expanding
👉 there is a growing demand for quality, accessible, and performance-oriented equipment
Final Considerations
The partnership with Fitness UP marks a new stage in BOOMFIT's history.
More than a commercial agreement, it represents the affirmation of a vision: quality equipment, constant innovation, and the ability to keep pace with the growth of the biggest market operators.
The future of Iberian fitness will be demanding, competitive, and performance-oriented. And BOOMFIT wants to continue being an active part of this transformation.
