At BOOMFIT, we always keep our mission in mind:
“Democratize access to sport by offering quality equipment at an affordable cost”
Based on this premise, we are committed daily to helping those who seek us out. And if we can attract more people to adopt a healthier lifestyle through sport, focus on balanced nutrition, or consult experts in areas such as psychology, nutrition, sports medicine, or even alternative medicines, we believe we are doing greater good. And the truth is, this is what drives us every day!
Our promise is that 2024 will be even better: we will challenge ourselves to bring you the best equipment and more valuable content.
But for now, let's reflect on our journey.
In 2023, We Raised the Possible…
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Making sport accessible to everyone!
Our commitment to you starts with bringing the best quality for the training sessions you lead. That’s why this year, we renewed our commitment to be the number 1 online store for Fitness equipment, offering a continuously growing catalog with over 350 equipment and accessories, always at a fair and accessible price for everyone. Proof of this is the satisfaction of our customers, reaching a rating of 4.7 out of 5 on the “Verified Reviews” platform. And when we say “everyone,” we really mean “everyone”: we have strengthened our digital presence on various marketplaces, focusing on international markets, now present in 18 marketplaces across Europe.
- 7th Anniversary with Growth
But 2023 was also a year of growth. We continuously grew in the number of orders, in the number of gyms that trust BOOMFIT, and in the number of personal trainers who, like you, use the equipment we provide to help others improve their lives. All this in the year we celebrated our 7th anniversary in the market.
- Getting Closer to Our Community
We wanted to be even closer to you! In March, we attended FIBO 2023 in Cologne, Germany, to discover the latest trends and improve our products and services. In October, we joined creative agency DRIBLE to organize the second edition of the Growth Conference. But November was our real test, attending Portugal FIT in Santarém. Dozens of people visited our stand to find out how we can contribute to further improving the quality of the training plans they offer! Besides all this, we reconnected with our Community by creating even more specialized content aiming to provide useful information for everyone: we’ve covered how to create successful training plans for athletes with multiple sclerosis, how to combine physical exercise with nutrition, and even the importance of mental health in physical health, which was the theme of our Christmas video: “The Best Gift is Taking Care of Yourself!”
And in 2024, We Believe in the Impossible…
The next 366 days (yes, because next year is a leap year!) will be very active. Our entire team is focused on offering the latest fitness innovations, searching for and testing what will be the best equipment for you.
- The journey is still at the beginning!
If, in 2023, we formed a partnership with Bodytone to bring a selection of the best fitness machines, in 2024, we want to continue that path by building more partnerships that bring value to our community. Increasing our presence at events and congresses is part of those goals, making us known so that everyone knows we are a trusted partner, finding in every customer a member of our growing Community.
- We will create content that adds value
In 2024, we will also increase the production of useful and informative content for our community, inviting active voices to contribute so that fitness becomes a philosophy that has a real impact on daily life.
We renew our promise that will last beyond the twelve chimes of the first day of the year: to be the number 1 fitness store, always offering the best support. In fact, our team will continue, as until now, always available to help you choose the best fitness equipment for your space or gym: don’t hesitate to contact us, we are here to help you!
See you in 2024?
Great workouts… and Happy Holidays!
The BOOMFIT Team!
