Today, there are few areas that "escape" the digital era... and Fitness is no exception.
It has never been more important for a professional in this field to maintain a consistent and regular presence online. Beyond "breaking" geographical boundaries, digital can be an ally for a Personal Trainer to reach more clients outside their operating area. Added to this is the advantage of increased visibility that the internet can provide, as well as the advantage of expanding your online presence, attracting more clients, and positioning yourself in an increasingly competitive market.
But digital comes with many "keys" that need to be applied. Consistency in content cannot be neglected: producing relevant and valuable content systematically is essential on the journey to success!
The Potential of Videos
We can start by answering the following question: how many times a day do we consume video content on social media?
The best way to take advantage of this reality is precisely to invest in this type of content and to "use and abuse" social networks for this purpose. Although YouTube is the ultimate video social network, we can and should also take advantage of Facebook, Instagram, or TikTok, as these platforms are excellent tools to promote your work as a Personal Trainer.
Movement, voice, image, and the storytelling built around the message you want to convey are key points to attract the audience to the content you are sharing. But in conceiving the video, it's also important to "look" at your competition, without ever forgetting your own creativity and personality, something essential to position and differentiate yourself.
Creating Videos with Value
The video content you create must add value, providing useful information and delivering knowledge to the athletes who follow you. When developing content, you should ask yourself some questions:
- "What is the purpose of the video?"
It's essential to plan and set a clear goal before making the video. We've already said here on the blog that a Personal Trainer shouldn't be a vlogger but rather someone who becomes an authority by conveying clear information. However, they should not completely avoid content that portrays themselves and the team around them.
- "Is this story a good story and does it bring added value?"
Engaging your community in the narrative and making them part of the "story" you want to tell is one way to create content: try to touch your community through topics that make them stay until the end of the video.
- "Does this answer a need?"
Demonstrating beyond doubt that your service is the best because you can meet your athletes' needs is the right path for video content. Listening to your athletes and identifying common needs can give ideas for content and help others in similar situations, positioning you as the right choice for those following your work.
The Most Obvious Reasons to Include Video in a Personal Trainer's Strategy
✔️ People who consume content on social media remember a video much more quickly than a text post.
✔️ Video content allows you to engage your community much more quickly, something other formats cannot achieve.
✔️ Video testimonials are essential for building trust and more effective than other formats, making your personal brand more human and someone who delivers results.
✔️ Video content evokes emotions in viewers, adding more value and credibility to your brand as a Personal Trainer.
Use (and Abuse, in Moderation) of Video Content
Exercise Demonstrations
Use short videos in "shorts" or "reels" format to demonstrate the correct execution of exercises. You can create guides, showing step-by-step how to perform a specific exercise or how to use certain equipment safely to avoid injuries.
Personalized Training Plans
Create series of videos aimed at specific goals which can be aesthetic or simply for a healthier lifestyle. These plans can be offered for free or paid.
Motivation and Inspiration
If you also have training in this area, you can create content related to sports coaching, expanding the content you offer to your community, encouraging them to adopt a healthier lifestyle and involving both body and mind. Take on the role of motivator for your community.
Bet on "Lives"
Use the "live" features that social media platforms offer, creating weekly or monthly "lives" where you answer questions from your community or simply gather for a live training session, sharing your knowledge and experience. This type of content brings a sense of reality, as your community is in direct contact with you.
Personalized Testimonials
Let your community speak for you by showing the results achieved. If they feel comfortable enough in front of the camera, allow your athletes to talk about their experience in your sessions, the goals they've reached, and how the Personal Trainer - Athlete relationship is.
Final Considerations
Undoubtedly, given the numerous advantages of investing in video content, it is vital to ensure a balance between digital and in-person. And it remains true that the secret to a well-executed workout depends on how it is performed. When dealing with beginner or inexperienced athletes, it is much more challenging to gather information through a video, and virtual training may not always be beneficial for the Personal Trainer providing the training nor for the athletes themselves.
There is also the social aspect, something a video workout cannot guarantee: individual or group workouts often serve as an "escape" from the busy day-to-day. Thus, these workout moments can be a great benefit to relax the mind while working the body.
At BOOMFIT, we aim to assist you with the best content so you can apply it in your daily routine as a Personal Trainer and become a more qualified professional in the Fitness area.
