As Barras Paralelas da BOOMFIT são o complemento certo para um treino intenso e versátil, que traz dinamismo aos...
In 2024, we're taking our ambition to the impossible! And you?
We at BOOMFIT keep our mission in mind:
"Democratise the access to the sport, offering quality equipment at an affordable price"
On this basis, our daily concern is to help anyone who comes to us. And if we can encourage more people to adopt a healthier lifestyle through sport, a more balanced diet or by consulting specialists in areas like psychology, nutrition, sports medicine or even non-conventional medicine, we believe we are doing a greater good. And the truth is that this is what drives us every day!
Our promise is that 2024 will be even better: we will challenge ourselves to bring you the best equipment and more content that adds value.
But for now, let's look back at our journey.
In 2023, we raised the bar
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Make sport accessible to everyone!
Our commitment to you begins with providing the best quality for the workouts you guide. That's why this year we renewed our commitment to being the #1 online shop for fitness equipment, offering an ever-growing catalogue of more than 350 products and accessories, always at a fair price and accessible to all. Proof of this is the satisfaction of our customers, achieving a rating of 4.7 out of 5 on the "Verified Reviews" platform. And when we say "everyone", we really mean "everyone": we have strengthened our digital presence in several marketplaces, with a focus on overseas markets, and are already in 18 marketplaces across Europe.
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The 7th anniversary of growth
But 2023 was also a year of growth. We continually increased the number of orders, the number of fitness studios that already trust BOOMFIT and the number of personal trainers who, like you, use the equipment we offer to help other people to improve their lives. All this in the year that we celebrate our 7th anniversary on the market.
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Being closer to our Community
We wanted to get even closer to you! In March, we were at FIBO 2023 in Cologne, Germany, to discover the latest trends and improve our products and services. In October, we joined forces with creative agency DRIBLE to host the second “Growth Conference”. But it was in November that we had our trial by fire, with our presence at Portugal FIT in Santarém. Dozens of people stopped by our stand to find out how we can contribute to further improving the quality of the workout plans they offer! On top of all this, we've reconnected with our Community, creating even more highly specialised content with the aim of offering useful information to everyone: we've already touched on how to create successful workout plans for athletes with Multiple Sclerosis, how to combine physical exercise with nutrition or even the importance of mental health in physical health, which is the motto of our Christmas video: "The Best Gift is Taking Care of Yourself!".
And in 2024, we believe in the impossible…
The next 366 days (yes, because next year is a leap year!) will be very active. Our entire team is committed to offering the latest in fitness, searching for and testing the best equipment for you.
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The journey has just begun!
If in 2023 we partnered with Bodytone to bring you a selection of the best fitness equipment, in 2024 we want to continue along this path, building more alliances that bring value to our Community. Increasing our presence at events and meetings is part of this goal, making us known to everyone so that they know we are a trusted partner, finding in each customer a member of our ever-growing Community.
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We will create contents that add value
In 2024, we will also increase the development of useful and informative content to our Community, inviting active voices to contribute so that fitness becomes a philosophy that has a real impact on everyday life.
We renew our promise that will continue beyond the twelve bells of the first day of the year: to be the #1 fitness shop, always offering the best support. In fact, as before, our team will always be available to help you choose the best fitness equipment for your gym or fitness space: feel free to talk to us, we're here to help!
See you in 2024?
Have a good workout... and Happy Holidays!
The BOOMFIT Team
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